PROGETTI E RICERCHE
Health Promoting Hospitals
HIGH TECH, HUMAN TOUCH: THE ADOPTION AND IMPLEMENTATION OF
INNOVATIONS IN HEALTH CARE (Collaborative project – stage 1; Call: FP7-
HEALTH-2011-two-stage)
(University Twente, Center Work & Health, Aston Business School, Cardiff University,
Cardiff Business School, Dublin City University Business School, CeSPES - University of
Perugia, University of Potsdam)
Concept and objectives
The overarching objective of this study is to identify the contextual and stakeholder-
related factors which promote or hinder the implementation of cost-effective healthcare
innovations. Our envisaged outcomes include general is able multi-level knowledge
regarding the societal, organizational and individual factors which facilitate the
implementation of selected innovations across national contexts. Such innovations
facilitate the sustainable and cost-effective management of healthcare conditions.
Specifically, we envisage general is able knowledge regarding:
a) the contextual factors which hinder the implementation of cost/ effective healthcare
innovations,
b) the nature and relative impact of key stakeholder decision preferences regarding
innovation implementation, and
c) how the scale and nature of the selected innovations affects implementation.
To achieve these outcomes the research will firstly adopt a systemic perspective.
Examining the adoption and implementation of different innovations in multiple national
contexts will facilitate the exploration of the impact of social and organizational factors on
the implementation of selected innovations.
Secondly, the research will adopt an integrative multi-stakeholder perspective (employees, patients and managers) in determining the factors
affecting the implementation of cost-effective healthcare innovations.
The project will take account of the respective core concerns of these three stakeholder groups, namely quality of labour (employees), quality of
care (patients) and efficiency (managers). Thirdly, the research will distinguish between innovations deemed to have medical, strategic and fiscal
benefits – and which may be radical or incremental. This will facilitate consideration of how the nature of the innovation affects adoption and
implementation.
Progress beyond the state of the art
International healthcare systems face the common, enduring and pivotal challenge of achieving higher quality, for less cost (Dopson, 1994). As a
result, there is a strong pragmatic imperative to identify the factors which hamper the successful implementation of cost-effective healthcare
innovations. In considering the implementation of innovations, research to date has alluded to the potential impact of 1. the nature of the
innovation, which may be radical or incremental, depending upon its impact on strategically-important priorities and the number of staff involved
in its delivery (West & Farr, 1990); 2. the national context in which the innovation is to be implemented (Bhagar, Harvesto & Triandis, 2002).; 3.
the organizational context in which the innovation is to be implemented (Pettigrew, Ferlie & McKee, 1992); 4. the behavioural
change (or inertia) of employees, as innovation implementation requires healthcare workers who are willing,
capable and engaged to change their work behaviour (McNulty & Ferlie, 2002), 5. the role of patients (Bate
& Robert, 2006) and 6. cost efficiency and managerial support (Dopson, 1994). Our research design will allow us to simultaneously consider
these different factors to assess their individual and combined impacts on the implementation of selected innovations.
We define innovation in line with Crossan and Apayin (2010) as ‘the production, adoption or assimilation and exploitation of a value-added
novelty in economic and social spheres’ (p. 1155). Although innovation can be conceptualized as both a process or an outcome, here we focus
on the latter, using the term synonymously with the label ‘intervention’ which has common currency in a healthcare setting. Innovation may be
absolute or relative, derived from within or alternatively arising from external linkage, and is not just
a creative process but also involves adoption - where a decision is made to enact the innovation - and implementation - where stakeholders
direct their energies towards ensuring that the innovation becomes embedded in organizational functioning. According to Crossan and Apayin
(2010) there is a research gap in
our understanding of these latter phases which needs to be addressed, since if an innovation is poorly executed, or its implementation seriously
delayed, the innovation may fail to deliver the anticipated results.
Innovation implementation considerations are applicable whether the innovation is incremental or radical, technical or administrative or product,
service or process-oriented (although implementation considerations may be more pressing for innovations which are radical in orientation).
Furthermore, innovations may arise in any specialist area (Shipton et al., 2006). For example, in a healthcare setting, an innovation may either
be led by a group of clinicians or else initiated by management (as discussed below). We suggest that understanding the impediments and
predictors for innovation implementation may boost the creative propensity of various stakeholder groups, heightening the perception that new
ideas will move beyond the initial phase. This orientation may, in turn, yield a context which is open to change.
In this study we distinguish between innovations which are:
1) medical and individualistic in orientation
2) fiscal-managerial and
3) strategic (Greer, 1984).
Although distinctions across the three categories are sometimes blurred, this approach allows us to examine in detail interventions that integrate
individual, community, organisational and societal systems. Innovations that are medical and individualistic in orientation tend to be driven by
expert physicians for use in clinical practice, with outcome measures taking account of patient welfare and clinical improvements. Fiscal-
managerial innovations, by contrast, expand or upgrade the service offerings of healthcare organizations and/or reduce costs. Financial
managers and accountants are involved in these decisions, and outcome measures represent the extent of utilization, cost-benefits, and the
market potential of the technology. Strategic innovations imply significant alterations in the mission of the healthcare organization. For these
innovations, the board of the healthcare organization and chief executive officers tend to set the agenda. The main outcome measure for this
type of innovation is the strategic value for the healthcare organization concerned.
To structure the research programme, in addition to a project management and coordination, the perspectives of the three stakeholders –
employees, patients and management are considered as vertical ‘pillars’. The pillars are linked together by focusing on several innovations
which fall into one or another of the categories defined above. Next, the potential role of the three stakeholder groups in relation to the adoption
and implementation of the innovations are considered.
The employee perspective: quality of labour. The presence of multiple professional healthcare groups, each operating in a distinct community of
practice with strong social and cognitive boundaries makes the enactment of healthcare innovations more complex, while bureaucratization and
institutional inertia may be additional impediments (Ferlie, Fitzgerald, Wood, & Hawkins, 2005). A variety of organization level initiatives,
including clinical directorate structures and clinical management roles have been introduced in different European countries, as potential
remedies to professional boundary issues. In addition, recent work (e.g. Michie & West, 2004) has argued that people management practices
may improve the performance of healthcare employees (and subsequent organizational outcomes) in several ways: by promoting a supportive
culture where staff feel comfortable about reporting errors (e.g. Edmondson, 1999) by adopting strategies and practices to increase employee
involvement and control over work and by building employee knowledge
and skills. Appraisal and performance management systems, as one element of a Human Resource Management (HRM) system clarify where
responsibilities lie and offer support to individuals as they acquire
the skills necessary to work effectively. Furthermore, an HRM system may promote an exploratory learning focus. Through project working, job
rotation and visits to parties external to the organization, employees can achieve the attitudinal change required to question and challenge
existing ways of operating (Cross, Parker, Prusak & Borgatti, 2001), leading in turn engagement with innovation implementation.
The patient perspective: quality of care. Although the employee perspective has been shown to affect successful implementation, incorporating a
patient-perspective is also increasingly accepted as important. In describing quality care, a report by the Institute of Medicine in the US entitled
‘Crossing the Quality Chasm’ identifies patient-centredness and safety as among ‘six aims for improvement’ (cited in Berwick, 2004).
Safety entails a reduction in medical injuries to patients, while patient centred care refers to ‘constellations of qualities of care that can give
patients and carers power, knowledge, dignity, self-efficacy skills, respect for their diversity and freedom of action.’ (Berwick, 2004: 408). The
issue of patient-centred care is rising internationally. In service-improvement terms, patient-centred care is evident in a variety of initiatives, such
as co-design of services and service-improvement with patients (Bate & Robert, 2006). Bate and Robert (2006, p. 307) note the emergence of
‘design science’ and ‘experience based design’ ‘in which the traditional
view of the user as a passive recipient of a product or service has begun to give way to the new view of users
as integral to the improvement and intervention process’.
Management perspective: productivity/efficiency. Efficient and effective management of healthcare processes is extremely complex, and requires
balancing the interests of all involved stakeholders. In addition
to the employee and patient stakeholder concerns detailed above, and spurred by increasing expenditures, healthcare managers are paying
rising attention to efficiency concerns. As a result, providers are increasingly
forced to rethink the way their processes are organized. Healthcare managers often lack training in operations management skills, and current
information systems in hospitals are not geared to supply the required information for intelligent planning and control. Moreover, the cost-
effectiveness of innovations is generally not known. As a result, recently developed healthcare process planning and control concepts, including
ICT, quality management, finance and logistic have only had a marginal impact in practice, and healthcare innovation implementation is lagging
far behind manufacturing planning and control.
Our research will explore a broad range of innovations from the perspectives of these three stakeholder groups. This will facilitate consideration
of the impact of the nature and scale of the innovations on adoption and implementation. The selected innovations encompass initiatives across
the three previously identified categories of medical-individualistic, fiscal-managerial and strategic innovations.
Medical-individualistic innovations
1. Thromboembolism (VTE). Salisbury Foundation Trust (a major rural hospital in the UK) identified venous thromboembolism (VTE) as a major
issue for patient safety, with the same level of importance as infection control. A thrombosis committee developed a strategy for risk assessing all
inpatients at the point of decision to admit. When the VTE policy was written, the trust’s compliance for documented risk assessment of all
inpatients and targeted thromboprophylaxis was about 15 per cent. League tables pushed that up to about 50 per cent, and the nurse education
up to 70-75 per cent. In two years the trust has halved secondary VTEs and mortality has decreased. (Health Service Journal, August 26, 2010).
2. Colorectal screening. The Health Council in the Netherlands has recommended adding screening for colorectal cancer to the national health
program. Fecal occult blood test (FOBT) can be introduced in the general screenings program, or a more innovative technique such as virtual
colonoscopy can be adopted.
These screening techniques differ strongly in the impact they have on patients. Impacts include associated risks, social stigma and diagnostic
effectiveness. Moreover, the widespread adoption of one of these techniques is likely to be dependent upon the efficient organization of care. In
other countries, the uptake of Colorectal Cancer Screening remains poor.
Fiscal- managerial innovations
3. Patient’s sojourn time. In many hospitals there is a long waiting period for diagnostic services. However, when a diagnosis has been made,
follow-up care is promptly identified and executed. To eliminate access / waiting time, diagnostics can be organized on a walk-in basis. Walk-in
diagnostics, by definition, eliminate access / waiting time, and heavily impact the lead-time of the patient’s care pathway. Many hospitals are,
however, hesitant to implement this innovative concept.
4. The Manchester Triage System (MTS) allows a fast and structured assessment of patients’ status in an emergency unit. The MTS provides
guidelines on who is in need of immediate treatment and separates them from those who require less immediate attention. Assessment is
performed by qualified and trained nurses, rather than doctors. Thus, MTS supports patient care by a standardised system of prioritisation and is
meant to reduce the workload of all staff involved. The MTS proved controversial on its introduction into German hospitals.
Strategic innovations
5. Infrastructure design. There is much clinical evidence that the “healing environment” can affect the speed of a patient’s recovery. The healing
environment of buildings has two components: the interior (referring to the furnishing and interior styling of a building) and the architectural
design (referring to the structural design aspects). Recent developments in both areas (Dijkstra, Pieterse & Pruyn, 2006) have demonstrated
impact on quality of care, employee outcomes, and productivity.
6. Patient case-management system. Under the patient-case management system an in-hospital case manager coordinates the diagnosis, care
and discharge of a patient to ensure that the patient progresses through the care pathway. The in-hospital case manager plans the patient’s
discharge to a community-based case manager (located in a “Pflegestützpunkt” – care station) who continues to coordinate treatment and
provides support and advice to the family. Case-management systems affect the role of the doctor since they have to devolve responsibility and
decision making authority to other staff groups.
7. House for Health. Houses of health are public centres for health and social well-being, supported by local community organizations. Their
objective is to promote the unity and integration of primary care and social services through spatial proximity. The centres facilitate ambulatory
outpatient care and the tailoring of general and specialist medicine for a specific portion of the population.
Methodology and associated work plan
The research will combine the perspectives of three key stakeholder groups (multi actor); the nature and extent of innovation implementation
across individual, organisational and societal levels (multi level) and different research methods (multi method). The methods to be adopted
include 1. preliminary scoping interviews, 2. multi-criteria decision analyses (AHP); and 3. a survey. In the first stage of the research, preliminary
scoping interviews with the three stakeholder groups will be conducted. These will support contextual understanding and accurate instrument
construction via the identification of salient hard and soft decision criteria. Prioritization of these criteria will then be conducted by panels of
patients, employees and managers.
The measurement of the performance of the innovations regarding the ‘hard’ criteria will be based on the outcomes of logistical modelling. The
measurement of the performance of the innovations regarding the ‘soft’ criteria will be based on the judgements of the patients, employees and
management. A weighted average of the performance of the innovations and their implementation on the prioritized performance criteria will
reflects the overall performance of the innovations and, as a consequence, the estimated rate of the adoption. This data will also be utilised to
provide insight into the relative weight of stakeholder perspectives on adoption decisions. Saaty’s mathematical model, the analytic hierarchy
process (AHP), will be applied to assess the perceived impact of the different innovations on the quality of labour, the quality of care and the
efficiency of care (key stakeholder concerns). Prior research (e.g. Dolan et al (1991) and Hummel et al (2000)) has shown that the AHP is
particularly valuable for evaluating the implementation of health care innovations.
In the second stage of the research, the findings will be validated in ‘real life’. In each country surveys of patients, employees and managers will
be conducted. The surveys will utilise validated and reliable scales to
assess the relative impact of the stakeholders and the behavioural change of employees and patients, with regard to the innovation. The patient
surveys will include questions regarding lifestyles and life skills, empowerment and self-management of condition. The employee and
management survey will include questions regarding innovative behaviour, organisation commitment, willingness to change, resistance to
change and engagement. Data from these studies will be analysed by means of multi level modelling techniques.
Workplan: In year one the collective and in-country research teams will conduct a comprehensive literature review in the project domains. In
addition, particular attention will be afforded to cross-national contextual familiarisation, with the collective research team becoming familiar with
the problems related to the specific innovations in the different European countries. In year 2 the execution of the AHP will be completed in each
country. The preliminary findings will be reported through the writing of at least one conference paper, to be presented at an international
conference, and the generation of at least one article.
After finalisation of the AHP, the survey validation instrument will be prepared. In year 3 the data collection will be completed, data will be
analyzed, and validated. The research team will begin to disseminate the research findings through conference paper and article write-up. An
international conference will be attended. Cross-national discussions regarding further grant applications emanating from the research will take
place.
2. Impact
2.1 Expected impacts listed in the work programme
This research programme will support the adoption of cost-effective healthcare innovations and interventions, which are a strategic imperative for
most developed countries. According to the World Health Organization (WHO, 2008), there are growing inequities between countries. Cost
effective healthcare innovations can help combat such inequity, by increasing care provided within available resources. This can help address
common challenges, including 1. greater workloads, often among fewer clinicians, associated with higher patient acuity (Hogan, et al., 2007). 2.
increased care requirements associated with aging populations, including the healthcare workforce (Hogan, et al., 2007); 3. challenges with
patient safety; and 4. rapidly evolving technology.
Internationally, the common policy shift from care provision to public health reflects an effort to reduce the rapidly rising healthcare costs
attributed to various types of lifestyle (Thaler & Cass, 2010). Cost effective innovations are another method of approaching the issue of
escalating costs. Overall, a surge in interest in quality management has been evident internationally. However, the fact that most improvement
work is undertaken by front-line healthcare professionals with service delivery responsibilities ‘has slowedimprovement of the improvement
process’ (Davidoff & Batalden, 2005: 322). Hence, our multi-stakeholder study of innovation implementation will make an important contribution
to the understanding of healthcare innovation processes. Our adoption of a systemic approach recognises the need to move attention away from
individual errors and incidents and towards concern with the overarching social and organisational systems necessary to support innovations
that can improve quality, safety and efficiency. The globalized nature of healthcare in developed nations offers the opportunity to share
knowledge about why and how different innovations in some nations work while this is not the case in other.
The most important outcome of this research program will be the identification of the enablers of, and barriers to, the adoption and
implementation of healthcare innovations. The added value of the international dimension of the research programme will be knowledge of how
factors at different levels
(societal, organisational, community and individual) operate and offer insight into the factors that facilitate or impede the implementation of
innovations in different national and organisational contexts.
The research will include ongoing (bi-annual) stakeholder liaison throughout the project. In addition, we will incorporate focus groups to identify
the ‘actionable implications’ of our findings, for keystakeholders and policy makers. We will undertake strong practitioner as well as academic
dissemination, producing executive practitioner reports and briefing papers that will be disseminated through bodies like theEuropean Public
Health Alliance and the European healthcare consortium ‘DETERMINE’, as well asthrough a dedicated project website. Comprehensive
academic dissemination of the research findings through conference attendance and article write-up are also included in the project plan.
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